Studies

Our studies

We work on SEO and GEO surrounded by claims nobody verifies on the French market. These studies exist to confirm or disprove them, with real numbers, including when the result does not suit us.

What we commit to

  • Publishing the raw data of every study, so that each figure can be recomputed without taking our word for it.
  • Writing the limits of the method inside the study itself, not in a footnote.
  • Publishing the results that contradict what we sell, too.
AI Citations Barometer: France and the UK

France and United Kingdom · Data collected on 25 August 2026

AI Citations Barometer: France and the UK

2,998 distinct queries per country on news topics, measured every day for seven days, 19 to 25 August 2026: certified press gets 16% of citations in France and 5.9% in the UK (7.8% with regional titles and magazines), behind social platforms (Facebook, YouTube, Instagram, TikTok, Reddit, X, LinkedIn, Threads, Pinterest) and Wikipedia. Full record of the sources cited by Google's AI Overviews and of the top ten classic results.

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