Glossary

SEO and GEO glossary

The essential terms to understand the new search landscape.

GEO (Generative Engine Optimisation)

The discipline of optimising content to be cited and referenced by AI tools like ChatGPT, Perplexity, Claude, Gemini, and Google AI Overviews.

Google AI Overviews

AI-generated summaries displayed at the top of Google results, synthesising information from multiple sources to answer queries directly on the search page.

Internal Linking

The network of links between pages on the same site (or across a brand's satellite sites) that distributes authority, guides crawlers, and signals topical structure to search engines.

Satellite Site

A companion website targeting a specific topic or audience segment, used to build topical authority and capture search traffic complementary to a main brand site.