Glossary
SEO and GEO glossary
The essential terms to understand the new search landscape.
AEO (Answer Engine Optimisation)
Optimising to be the source an AI keeps when it writes a direct answer to a question.
Backlink
An inbound link from another site: a vote of confidence that remains a major authority signal for Google.
E-E-A-T
Experience, Expertise, Authoritativeness, Trustworthiness: the quality signals Google and AI engines use to judge a source.
GEO (Generative Engine Optimisation)
The discipline of optimising content to be cited and referenced by AI tools like ChatGPT, Perplexity, Claude, Gemini, and Google AI Overviews.
Google AI Overviews: How They Work + How to Get Cited (2026 Guide)
AI Overviews appear on 30%+ of informational queries and cut CTR by 20-60%. Definition, impact, and the concrete tactics to be cited as a source in 2026.
Internal Linking
The network of links between pages on the same site (or across a brand's satellite sites) that distributes authority, guides crawlers, and signals topical structure to search engines.
Long tail
The precise, low-competition queries that, added together, drive most durable organic traffic.
Satellite Site
A companion website targeting a specific topic or audience segment, used to build topical authority and capture search traffic complementary to a main brand site.
Search intent
The real need behind a query: informational, commercial, transactional or navigational. Understanding it drives all SEO.
Topical authority
The recognition that a site covers a subject in depth, a strong signal for Google and AI engines alike.