Glossary
SEO and GEO glossary
The essential terms to understand the new search landscape.
AEO: Get Your Content Cited by AI Answers
Answer engines like ChatGPT and Google AI Overviews pick sources for direct answers. Learn how AEO helps your content get chosen instead of ignored.
Backlinks Explained: Boost Rankings the Right Way
Backlinks act as votes of confidence for search engines. Learn what makes them powerful, why quality beats quantity, and how to earn them safely.
E-E-A-T Explained: The Trust Signal Google Rewards
E-E-A-T shapes how Google and AI engines judge your content. Learn what it means and how to build experience, expertise and trust that gets cited.
Get Cited by ChatGPT, Gemini and AI Search: GEO Guide
Traditional SEO alone won't get your brand cited by ChatGPT or AI Overviews. Learn what GEO means and how to make your content visible to AI answers.
Google AI Overviews: What They Mean for Your SEO
AI Overviews now answer queries directly, cutting clicks to your site. Learn what they are and the tactics to get cited as a trusted source.
Internal Linking: Build Authority That Ranks
Orphan pages rank worse even with strong content. Learn how internal linking distributes authority and signals topical structure to search engines.
Long Tail Keywords: Win Traffic Big Sites Overlook
Long tail queries seem small alone but together drive most of your durable organic traffic. Learn to target them with clear intent and low competition.
Satellite Sites: Expand Reach Without Diluting Brand
A satellite site builds topical authority and reaches new audiences while staying clearly linked to your main brand, unlike risky PBN tactics.
Search Intent: Match Content to What Users Really Want
Search intent is the real need behind a query: informational, commercial, transactional or navigational. Get it right to rank and be cited by AI.
Topical Authority: Become the Trusted Niche Reference
Struggling to stand out among generalist competitors? Building topical authority makes your site the reference search engines and AI cite first.