Glossaire
E-E-A-T
Experience, Expertise, Authoritativeness, Trustworthiness: the quality signals Google and AI engines use to judge a source.
Definition
E-E-A-T stands for Experience, Expertise, Authoritativeness and Trustworthiness. It is the framework Google uses, through its quality raters, to judge whether content deserves to be surfaced. Generative engines apply very similar signals when choosing which sources to cite.
Why it matters
Two articles can cover the same topic; the one that demonstrates real experience, expertise and verifiable trust will be favoured. In an era of mass-produced content, E-E-A-T is what separates a trusted source from a generic text. It is a direct visibility factor, on Google and in AI answers alike.
In practice
- Attribute articles to an identifiable author with genuine standing on the topic.
- Show concrete experience: lived examples, real numbers, specific cases.
- Cite reliable, verifiable sources, never invented references.
- Look after trust pages (about, legal notice, contact).
- Stay topically consistent: a focused site conveys more authority than a catch-all one.