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I am going to explain how to use it strategically in a multi-blog architecture.",{"type":25,"tag":26,"props":50,"children":52},{"id":51},"the-pillar-cluster-model-the-foundation",[53],{"type":31,"value":54},"The Pillar-Cluster Model, the Foundation",{"type":25,"tag":34,"props":56,"children":57},{},[58,60,67],{"type":31,"value":59},"The best-documented architecture for strong ",{"type":25,"tag":61,"props":62,"children":64},"a",{"href":63},"/resources/glossary/topical-authority-en/",[65],{"type":31,"value":66},"topical authority",{"type":31,"value":68}," is called the pillar-cluster model:",{"type":25,"tag":70,"props":71,"children":72},"ul",{},[73,85,103],{"type":25,"tag":74,"props":75,"children":76},"li",{},[77,83],{"type":25,"tag":78,"props":79,"children":80},"strong",{},[81],{"type":31,"value":82},"Pillar page",{"type":31,"value":84},": a long, complete article that covers a subject in depth (e.g. \"The complete guide to SEO satellite sites\")",{"type":25,"tag":74,"props":86,"children":87},{},[88,93,95,101],{"type":25,"tag":78,"props":89,"children":90},{},[91],{"type":31,"value":92},"Cluster articles",{"type":31,"value":94},": shorter articles that each address a specific aspect of the subject (e.g. \"",{"type":25,"tag":61,"props":96,"children":98},{"href":97},"/blog/seo-satellite-sites-vs-pbn/",[99],{"type":31,"value":100},"Satellite sites vs PBN",{"type":31,"value":102},"\", \"How to choose the domain for a satellite site\")",{"type":25,"tag":74,"props":104,"children":105},{},[106,111],{"type":25,"tag":78,"props":107,"children":108},{},[109],{"type":31,"value":110},"Bidirectional links",{"type":31,"value":112},": each cluster article points to the pillar, and the pillar lists the cluster articles in its content",{"type":25,"tag":34,"props":114,"children":115},{},[116],{"type":31,"value":117},"This model has two effects:",{"type":25,"tag":119,"props":120,"children":121},"ol",{},[122,135],{"type":25,"tag":74,"props":123,"children":124},{},[125,127,133],{"type":31,"value":126},"It concentrates authority on ",{"type":25,"tag":61,"props":128,"children":130},{"href":129},"/blog/how-to-structure-pillar-page-2026-topical-authority-ai-citations-organic-traffic/",[131],{"type":31,"value":132},"the pillar page",{"type":31,"value":134},", which becomes the main entry point for competitive queries",{"type":25,"tag":74,"props":136,"children":137},{},[138],{"type":31,"value":139},"It signals to Google that the site covers a subject in depth, not just on the surface",{"type":25,"tag":26,"props":141,"children":143},{"id":142},"the-linking-rules-in-a-multi-site-context",[144],{"type":31,"value":145},"The Linking Rules in a Multi-Site Context",{"type":25,"tag":34,"props":147,"children":148},{},[149],{"type":31,"value":150},"In a satellite strategy, you have several linking dimensions:",{"type":25,"tag":152,"props":153,"children":155},"h3",{"id":154},"intra-blog-the-semantic-architecture",[156],{"type":31,"value":157},"Intra-Blog: The Semantic Architecture",{"type":25,"tag":34,"props":159,"children":160},{},[161],{"type":31,"value":162},"Inside each satellite blog, structure all your articles into clusters. 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The links between your satellite blogs must be:",{"type":25,"tag":70,"props":203,"children":204},{},[205,215,225],{"type":25,"tag":74,"props":206,"children":207},{},[208,213],{"type":25,"tag":78,"props":209,"children":210},{},[211],{"type":31,"value":212},"Contextual",{"type":31,"value":214},": the link must make sense for the reader",{"type":25,"tag":74,"props":216,"children":217},{},[218,223],{"type":25,"tag":78,"props":219,"children":220},{},[221],{"type":31,"value":222},"Infrequent",{"type":31,"value":224},": 1 to 3 inter-blog links per article, no more",{"type":25,"tag":74,"props":226,"children":227},{},[228,233],{"type":25,"tag":78,"props":229,"children":230},{},[231],{"type":31,"value":232},"With varied anchors",{"type":31,"value":234},": avoid always using the same anchor text",{"type":25,"tag":34,"props":236,"children":237},{},[238],{"type":31,"value":239},"A blog about \"email marketing\" can naturally cite a blog about \"SEO content strategy\" when it explains how to feed a mailing list with organic traffic. 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Vary.",{"type":25,"tag":26,"props":424,"children":426},{"id":425},"how-to-audit-your-existing-linking",[427],{"type":31,"value":428},"How to Audit Your Existing Linking",{"type":25,"tag":34,"props":430,"children":431},{},[432,434,440],{"type":31,"value":433},"If you already have published articles, here is how to ",{"type":25,"tag":61,"props":435,"children":437},{"href":436},"/blog/measure-internal-link-strategy-no-tools/",[438],{"type":31,"value":439},"identify problems quickly",{"type":31,"value":441},":",{"type":25,"tag":34,"props":443,"children":444},{},[445,450],{"type":25,"tag":78,"props":446,"children":447},{},[448],{"type":31,"value":449},"Orphan articles:",{"type":31,"value":451}," In Ahrefs or Semrush, filter the pages with 0 inbound internal links. These are the priority candidates to link from other articles.",{"type":25,"tag":34,"props":453,"children":454},{},[455,460],{"type":25,"tag":78,"props":456,"children":457},{},[458],{"type":31,"value":459},"Over-optimized anchors:",{"type":31,"value":461}," In GSC or Ahrefs, look at the distribution of your internal anchors. If a single phrase represents more than 40% of your internal links to a page, that is an abnormal signal.",{"type":25,"tag":34,"props":463,"children":464},{},[465,470],{"type":25,"tag":78,"props":466,"children":467},{},[468],{"type":31,"value":469},"Under-linked pillar pages:",{"type":31,"value":471}," Your pillar pages should be the pages with the most inbound links. If that is not the case, you are working backwards.",{"type":25,"tag":26,"props":473,"children":475},{"id":474},"link-frequency-avoiding-excess",[476],{"type":31,"value":477},"Link Frequency: Avoiding Excess",{"type":25,"tag":34,"props":479,"children":480},{},[481],{"type":31,"value":482},"More links does not mean more authority. Google grants a total amount of \"link juice\" to each page; the more that authority is divided among many links, the weaker each individual link becomes.",{"type":25,"tag":34,"props":484,"children":485},{},[486,491],{"type":25,"tag":78,"props":487,"children":488},{},[489],{"type":31,"value":490},"Base rule:",{"type":31,"value":492}," 3 to 7 internal links per 800-1,200 word article. Beyond that, you dilute the effect.",{"type":25,"tag":26,"props":494,"children":496},{"id":495},"automating-without-losing-quality",[497],{"type":31,"value":498},"Automating Without Losing Quality",{"type":25,"tag":34,"props":500,"children":501},{},[502],{"type":31,"value":503},"As your content volume grows, managing linking manually becomes time-consuming. A few approaches:",{"type":25,"tag":119,"props":505,"children":506},{},[507,517,527],{"type":25,"tag":74,"props":508,"children":509},{},[510,515],{"type":25,"tag":78,"props":511,"children":512},{},[513],{"type":31,"value":514},"Linking matrix",{"type":31,"value":516},": a spreadsheet that lists your articles and notes which links exist between them. 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Well laid, it multiplies the effect of everything 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